Turn Your Purpose Into a 6-Figure Business

http://www.6figurepurpose.com

A message from Carolyn:

I know making an impact in your world is important to you. I also get how hard you work to build your business or launch an idea or project so that it can generate the income and the influence you dream of so you can give back BIG.

I want to make sure you don’t miss this event for visionary entrepreneurs just like you. I’m joining 28 transformational leaders who have built 6 and 7-figure businesses on exactly how they were able to achieve massive impact with their businesses. I will be speaking on “Creating a Million Dollar Message to Maximum Impact”.

My friend Lorna Li is the producer of this summit. She is on a mission to inspire 100K entrepreneurs to build businesses and create projects that make massive positive impact – it’s called 6-Figure Purpose to 7-Figure Impact on October 16 – October 31, 2015. All the speakers are going to share with you actionable, authentic, heart-based business strategies on how you can:

  • Inspire millions of people through social media, elevate awareness and transform our global culture
  • Adopt the success-oriented mindset that millionaires attribute to creating prosperity
  • The keys to overcoming failures and obstacles that have stood in the way of your big, beautiful vision
  • Cultivate leadership qualities you need to have if you want to be a world-changer
  • Take the first steps towards attracting a tribe of ideal fans, prospects and customers who will joyfully invest in your products and services
  • How you can create income NOW, if you are just getting started with your business or community project
  • The ONE THING you need to do if everything you’ve tried just isn’t working.

 

Click here to join this FREE event:

6-Figure Purpose to 7-Figure Impact, October 16 – October 31, 2015

In this global, virtual event, I will share with you exactly what I did to grow my business, and how I love to give back. The world needs more heart-based entrepreneurs who are building businesses and creating projects for good, that generate profit…with principles.

You are the one the world is waiting for. Won’t you join this movement to turn business into an unstoppable force for good?

See you there!



Hotel ‘Greenwashing’ Dirties Eco-friendly Reputation

Hotels across the globe are increasingly encouraging guests to embrace green practices. Yet while guests think they are supporting the environment by shutting off lights and reusing towels, they may in fact be victims of “greenwashing,” a corporation’s deceitful practice of promoting environmentally friendly programs while hiding ulterior motives.

Greenwashing practices, such as a sign that reads “save the planet: re-use towels,” coupled with claims of corporate social responsibility, have soiled the trust of American consumers who are increasingly recognizing hotels’ green claims may be self-serving. This could cause hotels to lose valuable repeat customers.

Writing in the Journal of Contemporary Hospitality Management, Washington State University hospitality researchers Imran Rahman, Jeongdoo Park and Christina Geng-qing Chi investigate the consequences of greenwashing in the lodging industry and suggest ways hotels can establish credibility in consumers’ minds.

Their paper, “Consequences of ‘Greenwashing:’ Consumers’ Reactions to Hotels’ Green Initiatives,” comes at a time when as many as 79 percent of travelers worldwide agree that implementing eco-friendly practices is important to their choice of lodging. Research shows a majority are willing to boycott a company if misled.

Causes of consumer skepticism

The researchers surveyed over 3,000 consumers to see whether recognizing a hotel’s hidden motive of profit caused them to be skeptical about the hotel’s environmental claims and if it influenced their intention to engage in a linen reuse program or to revisit the hotel.

Since environmentally conscious guests are often willing to pay higher premiums for green hotels, the researchers also examined whether their sense of moral obligation would override skepticism and willingness to participate in a linen reuse program or revisit the hotel.

Results indicated that recognition of a self-serving motive indeed made consumers skeptical and unlikely to participate in the green practice or revisit the hotel in the future.

However, researchers found that consumers with high levels of environmental concern still felt morally obligated to participate in the hotel’s green initiative, despite realizing its greenwashing tendencies.

“We were surprised to discover consumers with high environmental concern don’t have an ‘all or nothing’ attitude,” said Chi. “Our results showed when ecologically conscious consumers know a hotel is not truly green, they will still use the linen reuse program but they will not revisit the hotel.”

In addition to recognizing self-serving motives, the researchers suggest several reasons why consumers may balk at believing hotels’ green claims. Chi said hotels that fail to integrate green practices throughout their establishment – for example, advertising a linen reuse program but not having recycling bins available – might easily make consumers skeptical, especially if the consumer’s comfort is sacrificed in some way.

Consumer skepticism also may build when hotels engage in simple practices, such as discarding disposable toiletry containers, changing the bedding and towels less often or asserting they are green by simply hanging a sign that says they are green. Additionally, if consumers realize hotels have joined commercial green marketing and central reservation associations that don’t inspect the credentials of the applicants, they may view this action as unethical, deceptive or even corporate hypocrisy, said the researchers.

Establishing credibility

The researchers suggest several steps hoteliers can take to develop a positive image of their hotel and reduce consumer skepticism. They said the single most important thing is to become certified by independent and credible agencies such as Green Seal and Leadership in Energy & Environmental Design (LEED), the two major certification programs in the lodging industry.

“Having a comprehensive green program, certifications by independent and widely accepted green agencies and communicating the message to customers are key strategies hotels can use to appear more credible in the eyes of consumers,” said Chi.

Additionally, the researchers suggest hotels use positive word of mouth to attract customers by posting favorable reviews on websites and social media channels and by training staff to follow the establishment’s green practices and be able to inform guests about them.

“Today’s consumers are not always buying the green claims made by hotels,” said Chi. “It is imperative that hotels go the extra mile in integrating environmentally friendly practices to develop credibility in consumers’ minds.”

Source: EurekAlert.org



The Most Astounding Fact

https://www.youtube.com/watch?v=9D05ej8u-gU&feature=youtu.be&utm_source=newsletter&utm_medium=email&utm_content=http%3A//d31hzlhk6di2h5.cloudfront.net/20151001/ca/c2/25/7d/c0dc2edc842e9928cac466d6_480x360.jpg&utm_campaign=The%20Most%20Amazing%20FactThis month we had the most AMAZING moon didn’t we?  A Super Moon combined with a Lunar Eclipse.  When I actually take time out of my busy life to stop, breathe, and look up in the night sky, I am always in awe.  I feel small and big at the same time. Small compared to the vast universe we live in… like a speck of consciousness in the grand scheme of things.  Yet, inside that speck of me is the entire universe.  It’s mind-blowing.
Now if you really believed that – that you have within you the same stuff that rests within stars – and if you found a way to tap into that light, that greatness, then what can you not accomplish?  I mean really?  This, to me, is the most astounding fact.
So grab a cup of tea, and watch this three and a half minute video by Neil deGrasse Tyson. It will help you connect to the truth of you.
And if you need a little help in realizing that, I invite you to check out my Women As Game Changers Coaching that is designed to call forth women in powerful ways to awaken their feminine energy in order to be the change in their world. For entrepreneurs and green business owners, there’s Mind Over Markets Green Business Coaching that will help take your business to a new level.