Clarity is Queen

If you do any online marketing whatsoever you have heard the phrase “Content is King”. That was first declared back in 1996 and it’s as true as it has ever been, thanks to its author, Bill Gates. “Content is where I expect much of the real money will be made on the Internet, just as …
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Hear Them Roar

You know who she is. Over 50. Not necessarily interested in the latest and greatest anti-aging cream. She might even have a few streaks of gray hair blowing in the wind. Naked. Not because she can’t cover them up with “color”. But because she’s part of a growing trend of women that don’t want to. …
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Brand As Community

When I started my career on Madison Avenue years ago, I learned very quickly that a company’s “brand” was their alfa and omega, and therefore untouchable. Meaning, if you attempted to alter it, revise it, or change it, even a smidge, it was “off with your head!” I remember working on a print ad for …
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Brand As Soul

Brand? Soul? Sounds like an oxymoron putting these two words in one sentence. Outside of business circles and investor boardrooms, I have witnessed through the years that “branding” can be a bad word. For instance, a potential client asked me to help him with his brand. He said it was “amorphous” and therefore he felt …
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Sustainability – The Key to a Successful, Resilient Business

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In this day and age, sustainability is essential to the success of any business or enterprise. Has it been on your mind? Well the time is ripe for pausing to reflect to find out if incorporating sustainability into your business model might drastically improve your success rate. Here are some questions to ask yourself and …
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Find Your Tribe, Grow Your Tribe, Love Your Tribe, then Market to Your Tribe

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Find Your Tribe, Grow Your Tribe, Love Your Tribe, then Market To Your Tribe from carolyn parrs on Vimeo. When the head of marketing for a Big Green Brand asked me how I grew my Women Of Green audience so fast, I blurted, “I love my tribe, that’s how!” How unmarketing of me I thought …
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Get Brand Ready – Free Webinar with Carolyn Parrs

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GET BRAND READY. Free Webinar with Carolyn Parrs, CEO of Mind Over Markets Do this before you brand anything A well-designed brand and position can put you light years ahead of everyone else your market. But before you invest a dime in creating a brand or going through a rebrand, listen to this video on …
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The Art of Collaboration Webinar Today!

There is nothing like finding the right partnerships and collaborations to expand your reach fast. If you do it right, you not only increase your influence dramatically but your income as well. Within a matter of weeks, by partnering with a local non-profit that was close to my heart, my company, Mind Over Markets, won …
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The Art of Collaboration Webinar: Creating Successful Marketing Partnerships to Expand Your Reach and Advance Your Vision

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  For those of you that know me well, you know that my main mantra is “We’re All In This Together”. That exact phrase has helped me win marketing partners and lucrative contracts for several years now. Why? Because I deeply believe this. And so do others. In fact, more than 60% of small businesses …
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4 Simple, Yet Profound Practices of Women Game Changers

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  Women, this is our time. The “Game Changer” in all of us is arising. Strong and powerful. Smart and Passionate. Vulnerable and willing. I love what’s unfolding for us. So, I made this FREE 3-part video series for you.  It was inspired by all the powerful women of our “Women As Game Changers” Summit. After …
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