Blog

  • Admiral Jim Stockdale spent eight years in a prisoner-of-war camp during the Vietnam War undergoing both physical torture and psychological abuse. When he returned home,

  • Nothing is more potent than meeting a potential client in person. I was a keynote speaker at a green business conference a few years back. Sitting in the audience was th

  • This morning in my inbox was a LinkedIn article called “Growing your business in a pandemic: Advice from this year’s Top Startups founders”. Eager to learn w

  • One of my very first jobs as a copywriter in NYC was at the largest direct response ad agency in the world. Back then, “direct response” meant I wrote a lot of letters t

  • If you are like most sustainable or social impact businesses, you’ve got your hand’s full managing so many aspects of your company — all the while making a p

  • When we go to a website’s homepage and see it loaded with links, we know that the owner of the site hasn’t figured out their customer’s journey. If they did, they would 

  • Remember the movie, Julie & Julia? Where Julie Powell (played by Amy Adams) aspires to cook 524 recipes by Julia Child (played by Meryl Streep) from Child’s cookbook

  • One of the biggest missed opportunities businesses make is not reminding their customers what’s at stake if they don’t do anything. People will not act or make a purchas

  • These facts on how to increase conversion rates might surprise you (source: unbounce.com): ·     Pages with a reading level of 8th grade (or lower) have 5%-30% higher co

  • How many networking events have you gone to where you were stuck in a conversation with someone who couldn’t stop talking about themselves? They go on and on about

  • Earlier this week, I posed the question, “Can COVID-19 be sustainability’s big break?” Whether that’s a yes, no or maybe for you, it’s definitely having a life-changing

  • Many of you know that I live in what they’re calling “ground zero”. King County, Washington has more than 1,700 COVID-19 cases and, by far, the majority of deaths associ

  • You think you’re fed up by all the negative news, political turmoil and economic threats? Talk to a Gen Z (born between 1997-2012). Sure, like you, they are sick and tir

  • Ever since sustainability became embedded in the business and corporate culture, so did the fear of overstating sustainability efforts. No company wanted to be the next

  • Imagine Coke and Pepsi sitting down together to collaborate. Sounds like a fairytale? It’s not. That actually happened – and it took the topic of climate change to do it

  • It’s by no mistake I gave you some breathing room to digest Sustainability Sweet Spot #1: Laying Your Sustainability Groundwork for Strategic Growth. There were some ver

  • Last week, I promised I would reveal the sustainability sweet spot we discovered, practice and share with our clients. Probably a more accurate term though would be “swe

  • Sweet spot (plural sweet spots): Any place that is optimal for obtaining a certain desirable effect or result.  A sweet spot is not easy to find. It often takes a high l

  • The past few weeks I been city hopping — speaking at leading Sustainability Conferences with some of the smartest people on the planet. From women engineers redesi