Green is Not Just for Green Business Anymore

65% said Green was Desirable

Oh Marketing Whiz That is Always Hungry to Learn More! Back in 2013, The Santa Fe Reporter interviewed me and at the very end I was asked: “any final wisdom?” My last words were, “My hope is that someday we don’t even have to use the word ‘green’—it’s just the way it is.”  It’s been 12 years …
Read the full article…

Oh, Quantum One!

Many of you know from previous blogs that I have delved deep into a book called “Breaking the Habit of Being Yourself”. What I LOVE LOVE LOVE about this book is it combines the fields of quantum physics, neuroscience, brain chemistry, biology and genetics to show you what’s truly possible in your life. It not …
Read the full article…

Use Your Mind to “Quantumize” Your Business!

If I were to put the whole quantum physics thing into a single idea it would be that your mind (subjective) has an effect on your world (objective). In other words, where you direct your attention is where you put your energy. And where you put your energy is what affects your world. Make sense? …
Read the full article…

I’m Breaking the Habit of Being Myself

So I am reading this book called “Breaking the Habit of Being Yourself”. Funny title, huh? Actually the book is pretty scientific in a sort of layperson way. It talks about the “quantum field” which is pure energy. And this energy field, where you and I and everything else in the universe live, is where …
Read the full article…

Piping Up the Poop on PBS

Carolyn Parrs on PBS

Earth Day 2015 was officially April 22nd. Did you get your green on? Well, it’s not too late. I’ve seen in recent years Earth Day transform into Earth Week with green activities and events spread out over many days. Now if we can only get that kind of effort happening the remainder 51 weeks of …
Read the full article…

Green Marketing 2.0

Issues relating to IT and energy are often the primary focus of sustainability efforts within a corporation. Much has been documented and continues to be every day. But what about the impact of a company’s communications, like advertising, direct mail, websites, blasts, webinars, tradeshows and more? One of our prime focuses is to keep abreast …
Read the full article…

Gen Gray is Gen Green

Contrary to conventional wisdom, the biggest purchasers of green goods are not the youngest among us but the oldest. According to a recent study by the American Association of Retired Persons, better known as AARP, 62% of consumers 55 and over buy green products. Their reason? A sense of responsibility to give back to society …
Read the full article…

How do you spell green? G R E E E N

Even though the dictionary says there are only two E’s in green, when speaking about green marketing, there are actually three. The first “E” stands for ecology. Ecology and planetary concerns. It’s the initial engine that got the whole movement started in the first place. The second “E” and equally important is economy. There isn’t …
Read the full article…

Five fatal flaws of green communications

In the green world, miscommunication is often worse than no communication at all. If you’re going to communicate with this demographic, here are five “no-no’s” no green communicator should ever commit. 1. Underestimating the intelligence of the audience. According to the New York Times, the green consumer is more inquisitive, less trusting, more experimental and …
Read the full article…

Does greenwashing begin in the marketing room?

An intriguing statement regarding green and corporations was sent out into cyberspace from a green business community we belong to. ”Does the ‘green’ come from the board room or the marketing room? If it comes from the marketing room, it’s greenwashing.” Our marketing minds lit up on this one. So much so we simply HAD …
Read the full article…