Education is everything

There’s one thing you need to know about the green consumer. They want to know. According to the Roper Green Gauge, over 50% reported they would do more if they only knew what and how. So moving your communications to educate and inform can do a lot to grow your green business. While representing an …
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What is green marketing?

In order to understand what green marketing is and how to get your message to resonate with green-leaning people, first you have to understand what green is. Green is about what you believe in first and what you buy second. Green is about making decisions, taking the time to ask what you really need, not …
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