For their customers and for New Mexico, PNM, the state’s major electric utility company, keeps the lights on and is a core contributor to economic growth. However, in our everchanging energy environment, there are increasing demands for utilities to heavily invest in renewable energy and energy efficiency. Yet requests for rate increases to pay for these large capital investments have created a polarized energy landscape between various civic and environmental groups.

Even more challenging, PNM is the sole provider in a regulated market. The company must delicately balance reliability, affordability and the environment while managing a regulatory board and keeping shareholders happy. Not an easy feat.

Mind Over Markets came onboard to help PNM with their continued movement toward cleaner energy and help foster greater understanding and relations between environmental advocates and the utility.

Through internal training we designed and faciliated, stakeholder insight interviews, environmental communications and hundreds of one-on-one conversations, an Environmental Leadership Roundtable was created where PNM and leaders in New Mexico’s environmental community sit down, discuss pressing issues and listen.

The result: Greater understanding and collaborations between this important stakeholder group and the utility, which ultimately produces a better regulatory environment for all.