Women Of Green

Turn Up the Volume

Situation: Women Of Green are especially important to us at Mind Over Markets because it’s Carolyn’s creation as well as her passion. Why are women so pivotal in and to the green movement? Statistics show that women make 85% of all consumer purchases. And according to the New York Times, there are more women controlling more wealth in the U.S. than ever before. Of those in the wealthiest tier of the country defined by the I.R.S. as individuals with assets of at least $1.5 million – 45% are women.

To top that off, the Dalai Lama said, “The world will be saved by the western woman.” They will because their decisions and their purchases have the power to greatly and radically affect and impact the health of their families, and the health of the planet for all of us.

Women Of Green is asking women to help improve the world by what they buy and don’t buy. It’s what Carolyn calls “disruptive buyology.” Changing the environment for the better by careful, purposeful and thoughtful purchases.

“Women have a very specific and important role in the global change we’re in. We have economic power and ecologic consciousness. That’s a potent combination that can move mountains,” says Carolyn. “Women Of Green is about harnessing that power in this critical time.”

Approach: “Turn Up The Volume” of the feminine voice is the mission and tag line of Women Of Green. We believe it captures its cause and is also a rallying cry. History has always known the power of women to affect change. Aristophanes, the ancient Greek playwright, wrote about it in Lysistrata, an account of one woman’s mission to end the Peloponnesian War. Lysistrata convinces the women of Greece to withhold sexual privileges from their husbands and lovers as a means of forcing the men to negotiate peace. More productively, women can withhold and apply their financial support of goods, services and companies who act in the best interests of the environment and the individual.

Through videos, podcasts, blogs and events, Women Of Green features dynamic women thought leaders, artists, mothers, business owners and policy makers who are changing the world in millions of ways. To add your voice to the voices that are turning up the volume and turning things around for the people of planet earth, visit www.womenofgreen.com and their Facebook Fan Page “Women Of Green”.

Client: Women Of Green

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