Our Team

our team

CP photo in red - headshot

Carolyn Parrs

Founder, CEO

Carolyn Parrs is the Founder and CEO of Mind Over Markets since 2003. She has helped hundreds of emerging and established businesses and organizations get to the soul of their brand and have deep, profound impact in the world. From paradigm-shifting campaigns to growing tribes by 10’s of thousands, her ultimate goal is proving that business can be a force for good.  

Carolyn is the creator of Women Of Green, a robust online community and news source that “turns up the volume” of the feminine voice in green. She is also the Founder and Creator of Women As Game Changers training, coaching and conference that is dedicated to helping transform the women who are transforming the world.

Carolyn is a founding board member and past President of the Santa Fe Green Chamber of Commerce, part of the largest statewide business organization in New Mexico with over 1100 members. She has worked at top New York City advertising agencies, such as Benton & Bowles and Wunderman Worldwide, serving clients such as General Foods, Proctor & Gamble, AT&T, IBM, Richardson-Vicks, Manufacturers Hanover Trust, Time/Life Books and more.

As a serial entrepreneur, Carolyn founded an upscale pet supplies company called POOCHI and in under 4 years it was acquired by a multi billion-dollar corporation. She and her products have appeared on television shows such as Good Morning America, ABC News, CBS News and on radio and cable shows such as HBO, CNN and Lifetime Channel. Print coverage includes The New York Times, L.A. Times, Wall Street Journal, Chicago Tribune, People Magazine and Cosmopolitan.

Carolyn is the mother of two, and lives and works in Seattle and Santa Fe with her pups, Heart and Soul.


Dawn Manges

Art Director & Graphic Designer

Dawn Manges began her career as an architect and has worked for 25 years in the field of design. She has integrated her background in architecture with graphic design. The last 15 years she has specialized in environmental & interpretive graphics, museum exhibit & graphic design,and print design. She is highly skilled in two and three-dimensional design.

  • More About Dawn

    As an art director/graphic designer, Dawn’s has worked on advertising campaigns, announcements, annual reports, architectural and environmental signage, brochures, catalogs, collateral, corporate identities, direct mail, exhibits, gallery guides, interpretive graphics, invitations, magazines, packaging, photography, posters, touch screens, video, and websites. Some of her clients include AT&T, Denver Museum of Nature & Science, Hewlett Packard, IBM, Merrill Lynch, Motorola, Museum of Indian Arts & Culture, Museum of International Folk Art, Museum of New Mexico Foundation Shops, New Mexico Department of Cultural Affairs, Pillsbury, Santa Fe International Folk Art Market, Smithsonian Institution Traveling Exhibition Service, Sun Microsystems, US Air, Xerox. Most recently in association with Andrew Merriell + Associates; Discovery Gateway, Salt Lake City, Utah, History Colorado Center, Denver, Colorado, North Carolina Museum of Natural Sciences, Nature Research Center, Raleigh, North Carolina, Shangri La Botanical Gardens & Nature Center, Orange, Texas.

    Her awards include Santa Fe Addy Award, two prestigious first prizes in the American Association of Museums Design Competition for her Museum of International Folk Art Display, and Wondrous Cold: An Antarctic Journey brochure and poster in collaboration with Smithsonian Institution Traveling Exhibition Service.


Lexi Foster

Graphic Designer & Production

Lexi Foster has been a graphic designer for over 30 years. Less than a month after graduating from the Art Institute of Colorado, she moved to Anchorage, Alaska. During the first part of her career she worked, in Anchorage and Seattle, in the corporate world for Anaconda Minerals, SOHIO BP, ARCO Alaska, Honeywell Marine Systems, and Weyerhaeuser as a graphic designer. During her corporate years, she was recognized for her speedy proficiency in learning new computer graphic systems.

  • More About Lexi

    She moved back to the “lower 48”, and landed a job at the Denver Museum of Nature & Science as an exhibit graphic designer. Working with scientists and the exhibit team gained her expertise creating visual language through interpretive graphics that were visitor friendly. During this time, she was not only recognized as a talented designer with attention to detail, but also developed expertise in project management.

    In 2000, she worked for Great American Quilt Factory/Possibilities publishing doing fabric design, quilt pattern design, advertising and web management. During this time, she perfected her illustration skills designing over 60 lines of fabric. Since 2011, she has been working as a graphic designer for History Colorado Center, Denver Museum of Nature and Science, and Golden History Center and Mind Over Markets. She loves quilting, reading, biking, and traveling with her husband and two sons.