Our Team

our team

CP photo in red - headshot

Carolyn Parrs


Carolyn Parrs the CEO and founder of Mind Over Markets.For over a decade, she has helped emerging and established businesses and organizations build purpose-driven brands that have deep and profound impact in the world.

  • More About Carolyn

    As a Business, Marketing and Life Coach, she offers one-one-one coaching and group training to entrepreneurs and corporations seeking to increase positive impact internally and externally.

    Carolyn is also the co-host and producer of the online global summit “Women As Game Changers” featuring Nell Newman from Newman’s Own, Priscilla Woolworth and 25 powerful women who are changing the game in the world right now.

    She is a featured author on Green Marketing in Thomson Reuters book series for C-level executives called Inside the Minds: Greening your Business. She is the creator of Women Of Green, an online community and news source that turns up the volume of the feminine voice in green.

    Carolyn is a founding board member and past President of the Santa Fe Green Chamber of Commerce, part of the largest statewide business organization in New Mexico with over 1100 members. She has worked at top New York City advertising agencies, such as Benton & Bowles and Wunderman Worldwide, serving clients such as General Foods, Proctor & Gamble, AT&T, IBM, Richardson-Vicks, Manufacturers Hanover Trust, Time/Life Books and more.

    As a serial entrepreneur, Carolyn founded an upscale pet supplies company called POOCHI and in under 4 years it was acquired by a multi-billion dollar corporation. She and her products have appeared on television shows such as Good Morning America, ABC News, CBS News and on radio and cable shows such as HBO, CNN and Lifetime Channel. Print coverage includes The New York Times, L.A. Times, Wall Street Journal, Chicago Tribune, People Magazine and Cosmopolitan.

    Carolyn is the mother of two and lives in Santa Fe, New Mexico with her daughter and pups, Heart and Soul.


Dawn Manges

Art Director & Graphic Designer

Dawn Manges began her career as an architect and has worked for 25 years in the field of design. She has integrated her background in architecture with graphic design. The last 15 years she has specialized in environmental & interpretive graphics, museum exhibit & graphic design,and print design. She is highly skilled in two and three-dimensional design.

  • More About Dawn

    As an art director/graphic designer, Dawn’s has worked on advertising campaigns, announcements, annual reports, architectural and environmental signage, brochures, catalogs, collateral, corporate identities, direct mail, exhibits, gallery guides, interpretive graphics, invitations, magazines, packaging, photography, posters, touch screens, video, and websites. Some of her clients include AT&T, Denver Museum of Nature & Science, Hewlett Packard, IBM, Merrill Lynch, Motorola, Museum of Indian Arts & Culture, Museum of International Folk Art, Museum of New Mexico Foundation Shops, New Mexico Department of Cultural Affairs, Pillsbury, Santa Fe International Folk Art Market, Smithsonian Institution Traveling Exhibition Service, Sun Microsystems, US Air, Xerox. Most recently in association with Andrew Merriell + Associates; Discovery Gateway, Salt Lake City, Utah, History Colorado Center, Denver, Colorado, North Carolina Museum of Natural Sciences, Nature Research Center, Raleigh, North Carolina, Shangri La Botanical Gardens & Nature Center, Orange, Texas.

    Her awards include Santa Fe Addy Award, two prestigious first prizes in the American Association of Museums Design Competition for her Museum of International Folk Art Display, and Wondrous Cold: An Antarctic Journey brochure and poster in collaboration with Smithsonian Institution Traveling Exhibition Service.


David Kern

Web Developer

David is a website developer and photographer based in Minnesota. During an extensive photography career that took him all over the world, from NYC fashion shoots to war-ravaged Somalia, he began tapping into his tech-savvy skills to develop the online presences for numerous clients. He has designed and built websites for a wide range of businesses and nonprofits.

  • More About David

    David resides in Minneapolis with his wife and teenage son. In his downtime, he enjoys chilling with his family, eating Indian and Thai food, reading philosophy, and coaching his son’s football and baseball teams..


Lexi Foster

Graphic Designer & Production

Lexi Foster has been a graphic designer for over 30 years. Less than a month after graduating from the Art Institute of Colorado, she moved to Anchorage, Alaska. During the first part of her career she worked, in Anchorage and Seattle, in the corporate world for Anaconda Minerals, SOHIO BP, ARCO Alaska, Honeywell Marine Systems, and Weyerhaeuser as a graphic designer. During her corporate years, she was recognized for her speedy proficiency in learning new computer graphic systems.

  • More About Lexi

    She moved back to the “lower 48”, and landed a job at the Denver Museum of Nature & Science as an exhibit graphic designer. Working with scientists and the exhibit team gained her expertise creating visual language through interpretive graphics that were visitor friendly. During this time, she was not only recognized as a talented designer with attention to detail, but also developed expertise in project management.

    In 2000, she worked for Great American Quilt Factory/Possibilities publishing doing fabric design, quilt pattern design, advertising and web management. During this time, she perfected her illustration skills designing over 60 lines of fabric. Since 2011, she has been working as a graphic designer for History Colorado Center, Denver Museum of Nature and Science, and Golden History Center and Mind Over Markets. She loves quilting, reading, biking, and traveling with her husband and two sons.