Clarity is Queen

If you do any online marketing whatsoever you have heard the phrase “Content is King”. That was first declared back in 1996 and it’s as true as it has ever been, thanks to its author, Bill Gates.

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”  — Bill Gates 

We can all attest to that, can’t we? Every day my inbox is jammed with offers, programs and trainings, and my Facebook page with sponsored ads from everything from how to find Mr. Right to fixing what’s wrong with my website. You know why? Because…

“One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.”   — Bill Gates

Fast forward 21 years and we are inundated with all that content. And so much of it is frankly loaded with too many messages, ideas and clutter that I do what most of us do.

Tune out.

It’s a scientific fact that the human brain does not have the capacity to curate too many messages at once, especially if they are confusing. Copywriters know this. That is why when we get an assignment to write a piece of copy, it always has one central message. That’s right, ONE MESSAGE. And great marketers know the magic of driving a single, strong, clear, core message – delivered over and over and over again. Can you say cha-ching?

So Bill, if Content is King, then I say Clarity is Queen!

If there is only one thing you can do to grow your business this coming year, make it to get VERY CLEAR on what you core message is, and then run with it! I promise you, it will pay off in so many ways.

If you need some help with that, I invite you to join me for a 1/2 day immersion “Creating from Core: How to Get to the Soul of Your Brand and Connect with Your Customers More Deeply Than Ever Before”.

Here’s what I’ll take you through:

  • Why getting to the Soul of Your Brand is the single most important step you can take if you want a long-lasting, impactful brand.
  • An integrated process to get to your brand’s VERY CLEAR Core Message
  • How to transform your core message into a tag line that communicates it all in 2-7 words
  • Examples of core messages from companies that nailed it. 

Roll up your sleeves with me and let Clarity Be Your Queen. We can do this together!

Carolyn Parrs

REGISTER HERE: “Creating from Core: How to Get to the Soul of Your Brand and Connect with Your Customers More Deeply Than Ever Before”.

Find Your Tribe, Grow Your Tribe, Love Your Tribe, then Market to Your Tribe

Find Your Tribe, Grow Your Tribe, Love Your Tribe, then Market To Your Tribe from carolyn parrs on Vimeo.

When the head of marketing for a Big Green Brand asked me how I grew my Women Of Green audience so fast, I blurted, “I love my tribe, that’s how!” How unmarketing of me I thought at the time. But after writing literally hundreds of social media posts and articles for my tribe and my clients’ pages, and watching these tribes grow quickly, I realized how important this really was. Building your tribe has everything to do with resonance and passion. And when that’s strong within you, you’ll see that the more you give, the more you’ll get back.

Sounds like life, huh?

Well if this resonates with you, and you want to know more on how to build your tribe and reach your ideal audience, you are invited to my free webinar: Find Your Tribe, Grow Your Tribe, Love Your Tribe, then Market to Your Tribe. 

This is not another Marketing 101 class. I will be sharing my in-the-trenches experience and knowledge on:

  • Where to look to find the people that want to connect with you
  • How to capture their attention so you and your company are seen and heard through the marketing clutter out there
  • How to be a continual, trusted source that they tell their friends and colleagues about
  • Specific strategies and platforms to grow and market to your tribe without being perceived as a marketing machine

If you consider yourself a conscious marketer and feel stuck or bewildered on how to build it so that they will come, then come! I promise you will bring back some solid, tangible ideas and systems that can change your game for the better!

Register: Here

Get Brand Ready – Free Webinar with Carolyn Parrs

GET BRAND READY. Free Webinar with Carolyn Parrs, CEO of Mind Over Markets

Do this before you brand anything

A well-designed brand and position can put you light years ahead of everyone else your market. But before you invest a dime in creating a brand or going through a rebrand, listen to this video on how to GET BRAND READY. I explain what you need to do before hiring a brand professional, graphic artist or your cousin so that you can avoid the costly mistakes so many businesses make.

In my free webinar “GET BRAND READY: The 5-step process that marketing experts use for creating a high-impact brand that cuts through the clutter you will learn:

  • How uncovering the “why” beneath your brand is the most important first step you can take.
  • How to get to the heart of your brand message so you are not another me-too product or service.
  • The key ingredients to a creating a killer slogan that captures your unique value and sets you apart from the rest.
  • The importance of the “look and feel” of your graphic mark or typography in communicating your brand’s personality and mission. Yes, a picture is worth a 1000 words.

Click here to sign up for my free webinar “GET BRAND READY”.

Whether you are branding a product or service  – or yourself (I have done all three), don’t miss this content-rich webinar to learn how to effectively prepare so that you create a powerful, memorable green brand that cuts through the clutter and delivers!

Register Here

“Carolyn and Mind Over Markets have provided outstanding insights into the fast growing market of sustainable business for our members. Her counsel often means the difference between success and failure in this very competitive market.”

—Allan Oliver, Former CEO, New Mexico Green Chamber of Commerce


“A golden recommendation for Mind Over Markets. They took our company to new heights. Their work is wonderful, creative, responsive, resourceful, and very reliable.”

–Amrita Reitz, President, BioShield Healthy Living Paints

Register Here

The Art of Collaboration Webinar: Creating Successful Marketing Partnerships to Expand Your Reach and Advance Your Vision


For those of you that know me well, you know that my main mantra is “We’re All In This Together”. That exact phrase has helped me win marketing partners and lucrative contracts for several years now. Why?

Because I deeply believe this. And so do others.

In fact, more than 60% of small businesses today are working together to find new customers because it can be one of the most effective and cost-efficient ways to grow a business. Actually, I feel we women are naturally wired to connect and collaborate. To work in community. To know we’re all in this together. And can do something about it.

But some of the mental roadblocks I often hear are “How do I find the right partners to work with, Carolyn? And then when I find them, how do I collaborate in a way that’s true to my brand while advancing my vision?”

That is what my free Art of Collaboration webinar is all about: Creating Successful Partnerships to Expand Your Reach and Advance Your Vision.

In my webinar, you will learn how to:

  • Get clear on what you want to achieve in order to attract the ideal partnerships for your brand
  • Identify the brands or organizations that can expand your reach and align with your vision
  • Leverage your social, relational and non-monetary assets to create cost-effective collaborations that achieve your goals
  • Spread your ideas across multiple marketing channels for the greatest impact and numbers

Click here to sign up for my free webinar “The Art of Collaboration: Creating Successful Marketing Partnerships to Expand Your Reach and Advance Your Vision”.

Successful marketing collaborations can quickly move your movement light years ahead when you join forces through a shared vision. Join me next Wednesday and learn how you can do this too.

Here’s to the game changer in you!

– Carolyn Parrs

Carolyn Parrs-Mind-Over-Markets

Carolyn Parrs has been working with game changers her entire life. She has trained them, coached them, launched them, and marketed them through numerous vehicles such as Mind Over Markets, her strategic marketing communications and design company that builds brands and a better world. For over a decade, she has helped emerging and established purpose-driven businesses and organizations excel in messaging, brand presence, social media, marketing communications and more.

Carolyn is also the founder of Women Of Green, an robust online community and multi-media blog dedicated to “Turning Up the Volume” of the feminine voice in green. And most recently, she hosted and co-produced the global online summit “Women As Game Changers” featuring 27 powerful women who are changing the game on the planet for good.

Turn Your Purpose Into a 6-Figure Business

A message from Carolyn:

I know making an impact in your world is important to you. I also get how hard you work to build your business or launch an idea or project so that it can generate the income and the influence you dream of so you can give back BIG.

I want to make sure you don’t miss this event for visionary entrepreneurs just like you. I’m joining 28 transformational leaders who have built 6 and 7-figure businesses on exactly how they were able to achieve massive impact with their businesses. I will be speaking on “Creating a Million Dollar Message to Maximum Impact”.

My friend Lorna Li is the producer of this summit. She is on a mission to inspire 100K entrepreneurs to build businesses and create projects that make massive positive impact – it’s called 6-Figure Purpose to 7-Figure Impact on October 16 – October 31, 2015. All the speakers are going to share with you actionable, authentic, heart-based business strategies on how you can:

  • Inspire millions of people through social media, elevate awareness and transform our global culture
  • Adopt the success-oriented mindset that millionaires attribute to creating prosperity
  • The keys to overcoming failures and obstacles that have stood in the way of your big, beautiful vision
  • Cultivate leadership qualities you need to have if you want to be a world-changer
  • Take the first steps towards attracting a tribe of ideal fans, prospects and customers who will joyfully invest in your products and services
  • How you can create income NOW, if you are just getting started with your business or community project
  • The ONE THING you need to do if everything you’ve tried just isn’t working.


Click here to join this FREE event:

6-Figure Purpose to 7-Figure Impact, October 16 – October 31, 2015

In this global, virtual event, I will share with you exactly what I did to grow my business, and how I love to give back. The world needs more heart-based entrepreneurs who are building businesses and creating projects for good, that generate profit…with principles.

You are the one the world is waiting for. Won’t you join this movement to turn business into an unstoppable force for good?

See you there!

The Most Astounding Fact month we had the most AMAZING moon didn’t we?  A Super Moon combined with a Lunar Eclipse.  When I actually take time out of my busy life to stop, breathe, and look up in the night sky, I am always in awe.  I feel small and big at the same time. Small compared to the vast universe we live in… like a speck of consciousness in the grand scheme of things.  Yet, inside that speck of me is the entire universe.  It’s mind-blowing.
Now if you really believed that – that you have within you the same stuff that rests within stars – and if you found a way to tap into that light, that greatness, then what can you not accomplish?  I mean really?  This, to me, is the most astounding fact.
So grab a cup of tea, and watch this three and a half minute video by Neil deGrasse Tyson. It will help you connect to the truth of you.
And if you need a little help in realizing that, I invite you to check out my Women As Game Changers Coaching that is designed to call forth women in powerful ways to awaken their feminine energy in order to be the change in their world. For entrepreneurs and green business owners, there’s Mind Over Markets Green Business Coaching that will help take your business to a new level.

2 Musts For Getting Your Message Heard

Never before in history has it been more challenging to get your message out there. We’re smack in the middle of mobile madness and everyone’s got something to say. There are over a billion people on Facebook chatting away about their love life, their dog or what they had for breakfast. So how can your brand be broadcasted in a way that is meaningful to your potential customer? Before you go out and buy the next piece of software that promises to do that, let’s get back to basics.

Distill it

The most memorable brands in the world didn’t just happen. They dove deep into the core of their business. What they stand for. How they serve it up. Why their fans (customers, advocates, etc.) just love them. And why others don’t. Then they take all that juicy information and distill it down down down into a simple, super tight, highly memorable phrase that says it all. That’s called a branding line.

This Bud’s for you

We bring good things to life

Coke is it

The Ultimate Driving Machine

Please don’t squeeze the Charmin

They’re Grrrreat!

Remember these?

Moral of this message: Do the in-depth, hard work of knowing who you are and what you stand for. It will pay off in spades.

Fulfill it

Now after you get your brand tight, you have to repeat your message over and over and over again. I promise you will get so sick of it and that’s a sign of a job well done. Consistency is the name of the game. But make sure (this is important) that everyone in your company or organization is crystal clear about your brand message — and drives it in all their communications, in all departments. Mixed messages get neutralized — as if there are no messages at all. So get everyone on board.

Moral of this message:  Repeat. Repeat. Repeat. But make sure everyone knows what you are repeating.

Now, that’s how you get heard. 


brand aid

If you are having some brand befuddlement and want some relief, sign up for a free Brand Aid session here. 


Enough of Us vs Them

Hello Open Minded One That Can See the Forest for the Trees,

There is nothing more disruptive to the progress of the green movement than separating the so-called good guys (environmentalists, activists, green businesses, etc.) from the bad guys (corporations, capitalists, conservatives, etc.). After over a decade of being entrenched in green marketing and environmental work, I have seen enough barbs thrown at “them” – and where did that get us? As polarized as our government, that’s where. I must confess I too took shots in the early days. But like a one-night stand, it feels good in the moment, but leaves you empty in the morning.

The truth is we’re all in this together. We all breathe the same air. We all want our children to be happy and healthy. Why can’t we start there? Why can’t we come from the premise that we are one human family? Sounds too lofty? Not really…

The last few years, I have had the unique experience of consulting with a corporation some love to hate. What I found out is there are deeply devoted people inside working hard for the environment in every way they can. Go figure?

Nelson Mandela once said, “If you want to make peace with your enemy, you have to work with your enemy. Then he becomes your partner.”

Poet, David Whyte, ostensibly agrees, “…high quality conversations, held skillfully at the right time with the right people, are the foundation from which leaders are able to navigate complexity, stakeholder agendas and accelerating change. When a leader’s bright ideas, forceful edicts, and clever strategic plans fail, conversational leadership can open the gate for the emergence of cohesive and relevant possibilities.”

Here’s my advice: If the men and women in leadership positions (on both sides of the fence) can soften their hearts and drop their egos enough to sit at the table and listen, I mean really listen without holding hard and fast to their position or try to persuade the other to agree, then maybe, just maybe, together we can find a way. A middle way. By talking with one another to get clarification. By exploring possibilities that we can all live with. Not forever, but for now. 

After all, the Russians love their children too. (Sting, 1985)

Note: My dad is Russian. 

With respect, Carolyn

This Gives Green Marketing a Bad Rap

Oh Bright Green Marketer, what’s your take on this?

If you go to the website of fast food restaurant, Chiptole, you’ll see chop, chop, chopping of freshly-picked veggies readying themselves for inclusion on a luscious Chiptole burrito with messaging that goes like this:


We’re all about simple, fresh food without artificial flavors or fillers. Just genuine raw ingredients and their individual, delectable flavors. We source from farms rather than factories, and spend a lot more on our ingredients than many other restaurants. We wouldn’t have it any other way….

But a group called Chubby Chipotle was mad as hell, couldn’t take it anymore, and ran this “Chipotle Healthy” ad claiming that their messaging is “deceptive”. They attacked them on their use of language around GMOs, meats that contain no antibiotics and the high calories meals they serve up as “sustainable” and “healthy.”  Not true, they say.

In response to this ad, one marketing writer said, “Does Chubby Chipotle really think that many people see Chipotle as a ‘healthy’ alternative? Sure, McDonald’s it ain’t, but ‘sustainability’ aside anyone who thinks that a burrito the size of a premature infant is ‘healthy’ by any stretch needs their head examined.”

To add spice to the spew, it was revealed that that The Chubby Chipotle campaign is funded by the Center for Consumer Freedom, a group in Washington that lobbies on behalf of the restaurant business. Hmmm…not good.

To me, this is what gives green marketing a bad wrap…er…rap.  According to Ad Age, 22% of Americans don’t believe green or sustainability claims anyway. And apparently that number is increasing. 

So here is my question to business owners and execs in the sutainability space: If you had a heart problem, would you see an orthodontist? Munch on that…and call MOM if you need some help.

Green is Not Just for Green Business Anymore

Oh Marketing Whiz That is Always Hungry to Learn More!

Back in 2013, The Santa Fe Reporter interviewed me and at the very end I was asked: “any final wisdom?” My last words were, “My hope is that someday we don’t even have to use the word ‘green’—it’s just the way it is.” 

It’s been 12 years now that my company, Mind Over Markets, has been dedicated to helping green and socially-focused companies, organizations, and entrepreneurs take their products and services to the next level. It’s what we believe in, what we are passionate about. When we put that stake in the ground, we never looked back (even though back then “green” was used with caution in marketing because of its treehugger status and political connotations).

Well, those days are gone.

This week, the Shelton Group released a study on the effectiveness of eco buzzwords like “green,” “eco-friendly,” “sustainable,” “recyclable,” “renewable,” “low carbon footprint,” and more. The results happily report that green has gone from “niche appeal” to “baseline expectation.”

For instance, 65% of the 2,000 plus respondents said that “green was considered desirable.” And it really doesn’t matter what side of the fence you are on because 67% of them were Democrats and 62% were Republicans.  Statistically insignificant.

What this really means is

green is for every business,

not just green business. 

Green is quickly and steadily becoming “just the way it is” like I hoped it would. So what is your business or organization doing to be desirable, relevant, and useful in your competitive environment? Did you get your green on? And if you did, how meaningfully different are you? What story are you telling so you are really heard?   

We can help.


Get a free 30 minute laser-focus session for your brand.