Sustainability – The Key to a Successful, Resilient Business

In this day and age, sustainability is essential to the success of any business or enterprise. Has it been on your mind? Well the time is ripe for pausing to reflect to find out if incorporating sustainability into your business model might drastically improve your success rate. Here are some questions to ask yourself and explore through analysis if the answer is, YES.

“Is it the right thing to do?”

“Is it the financially rewarding thing to do?”

“Will bad things happen if we don’t do it?”

The Ultimate 10 “Whys” of Sustainability

To best answer these 3 “Whys” regarding sustainability, the Ultimate 10 “Whys” identified by Bob Willard author, speaker, and founder of Sustainability Advantage, must be explored.

  • Purpose activation: Will our company purpose, mission, and values be achieved if we improve our sustainability performance?
  • Revenue growth: How much will our revenue grow if we improve our sustainability performance?
  • Expense savings: How much will our carbon, energy, materials, water, waste, and other expenses be reduced if we improve our sustainability performance?
  • Employee hiring and retention savings: How will employee hiring and retention expenses be reduced if we improve our sustainability performance?
  • Employee productivity and engagement: How will employee productivity and engagement be improved if we improve our sustainability performance?
  • Bottom-line profit improvement: How much will our profit improve if we improve our sustainability performance?
  • ROI strength: Will the ROI meet our normal hurdle rate and payback period norms and by compelling enough to choose the sustainability initiatives ahead of other projects?
  • Balance sheet strength: Will the company balance sheet be improved if we improve our sustainability performance?
  • Stock market performance: Will company market valuation be improved if we improve our sustainability performance?
  • Risk avoidance: What will the financial risks will we incur if we don’t improve our sustainability performance?

On the journey towards sustainability, these questions are a resource to guide you towards building a more sustainable business venture. They will assist in the monetized assessment of all potential tangible and intangible benefit areas for each sustainability initiative and clarify how to best take the first step.  Business entrepreneurs face so many unknowns in this world, from changes in staffing, fluctuations in the economy to social and political upheaval in parts of the world.  Sustainability can be the framework to build and grow a business that is adaptable and resilient as well as one that not only generates profit but benefits people and the planet.

So what are you waiting for? Take advantage of this resource and go forth with making change for the “good of business.”

Source: Sustainable Brands



Find Your Tribe, Grow Your Tribe, Love Your Tribe, then Market to Your Tribe

Find Your Tribe, Grow Your Tribe, Love Your Tribe, then Market To Your Tribe from carolyn parrs on Vimeo.

When the head of marketing for a Big Green Brand asked me how I grew my Women Of Green audience so fast, I blurted, “I love my tribe, that’s how!” How unmarketing of me I thought at the time. But after writing literally hundreds of social media posts and articles for my tribe and my clients’ pages, and watching these tribes grow quickly, I realized how important this really was. Building your tribe has everything to do with resonance and passion. And when that’s strong within you, you’ll see that the more you give, the more you’ll get back.

Sounds like life, huh?

Well if this resonates with you, and you want to know more on how to build your tribe and reach your ideal audience, you are invited to my free webinar: Find Your Tribe, Grow Your Tribe, Love Your Tribe, then Market to Your Tribe. 

This is not another Marketing 101 class. I will be sharing my in-the-trenches experience and knowledge on:

  • Where to look to find the people that want to connect with you
  • How to capture their attention so you and your company are seen and heard through the marketing clutter out there
  • How to be a continual, trusted source that they tell their friends and colleagues about
  • Specific strategies and platforms to grow and market to your tribe without being perceived as a marketing machine

If you consider yourself a conscious marketer and feel stuck or bewildered on how to build it so that they will come, then come! I promise you will bring back some solid, tangible ideas and systems that can change your game for the better!

Register: Here



Get Brand Ready – Free Webinar with Carolyn Parrs

GET BRAND READY. Free Webinar with Carolyn Parrs, CEO of Mind Over Markets

Do this before you brand anything

A well-designed brand and position can put you light years ahead of everyone else your market. But before you invest a dime in creating a brand or going through a rebrand, listen to this video on how to GET BRAND READY. I explain what you need to do before hiring a brand professional, graphic artist or your cousin so that you can avoid the costly mistakes so many businesses make.

In my free webinar “GET BRAND READY: The 5-step process that marketing experts use for creating a high-impact brand that cuts through the clutter you will learn:

  • How uncovering the “why” beneath your brand is the most important first step you can take.
  • How to get to the heart of your brand message so you are not another me-too product or service.
  • The key ingredients to a creating a killer slogan that captures your unique value and sets you apart from the rest.
  • The importance of the “look and feel” of your graphic mark or typography in communicating your brand’s personality and mission. Yes, a picture is worth a 1000 words.

Click here to sign up for my free webinar “GET BRAND READY”.

Whether you are branding a product or service  – or yourself (I have done all three), don’t miss this content-rich webinar to learn how to effectively prepare so that you create a powerful, memorable green brand that cuts through the clutter and delivers!

Register Here


“Carolyn and Mind Over Markets have provided outstanding insights into the fast growing market of sustainable business for our members. Her counsel often means the difference between success and failure in this very competitive market.”

—Allan Oliver, Former CEO, New Mexico Green Chamber of Commerce

 

“A golden recommendation for Mind Over Markets. They took our company to new heights. Their work is wonderful, creative, responsive, resourceful, and very reliable.”

–Amrita Reitz, President, BioShield Healthy Living Paints


Register Here



The Art of Collaboration Webinar Today!

There is nothing like finding the right partnerships and collaborations to expand your reach fast. If you do it right, you not only increase your influence dramatically but your income as well.

Within a matter of weeks, by partnering with a local non-profit that was close to my heart, my company, Mind Over Markets, won a 24K Branding contract from one of their members. And that’s not all. Soon after, I was invited to speak at an event produced by the non-profit. My 45-minute presentation resulted in a robust marketing project a few months later.

Yes, Collaboration Is Currency!

Come to my free webinar “Art of Collaboration: Creating Successful Partnerships to Expand Your Reach and Advance Your Vision”. I will share with you how I did this with my business – plus other successful collaborations so you can:

•   Get clear on what you want to achieve in order to attract the ideal partnerships for your brand

•   Identify the brands or organizations that can expand your reach and align with your vision

•   Leverage your social, relational and non-monetary assets to create cost-effective collaborations that achieve your goals

•   Spread your ideas across multiple marketing channels for the greatest impact and numbers

Click here to sign up for my free webinar “The Art of Collaboration: Creating Successful Marketing Partnerships to Expand Your Reach and Advance Your Vision”.

Collaborations and partnerships are one of the most affordable and easiest ways to expand your reach and align yourself with other companies and non-profits that share your vision. Don’t miss this content-rich webinar to learn how you can successfully do it too.

 

mom_logo_FB           WOG logo final 2016

Photo Source: !anaughty!/flickr



The Art of Collaboration Webinar: Creating Successful Marketing Partnerships to Expand Your Reach and Advance Your Vision

 

For those of you that know me well, you know that my main mantra is “We’re All In This Together”. That exact phrase has helped me win marketing partners and lucrative contracts for several years now. Why?

Because I deeply believe this. And so do others.

In fact, more than 60% of small businesses today are working together to find new customers because it can be one of the most effective and cost-efficient ways to grow a business. Actually, I feel we women are naturally wired to connect and collaborate. To work in community. To know we’re all in this together. And can do something about it.

But some of the mental roadblocks I often hear are “How do I find the right partners to work with, Carolyn? And then when I find them, how do I collaborate in a way that’s true to my brand while advancing my vision?”

That is what my free Art of Collaboration webinar is all about: Creating Successful Partnerships to Expand Your Reach and Advance Your Vision.

In my webinar, you will learn how to:

  • Get clear on what you want to achieve in order to attract the ideal partnerships for your brand
  • Identify the brands or organizations that can expand your reach and align with your vision
  • Leverage your social, relational and non-monetary assets to create cost-effective collaborations that achieve your goals
  • Spread your ideas across multiple marketing channels for the greatest impact and numbers

Click here to sign up for my free webinar “The Art of Collaboration: Creating Successful Marketing Partnerships to Expand Your Reach and Advance Your Vision”.

Successful marketing collaborations can quickly move your movement light years ahead when you join forces through a shared vision. Join me next Wednesday and learn how you can do this too.

Here’s to the game changer in you!

– Carolyn Parrs

Carolyn Parrs-Mind-Over-Markets

Carolyn Parrs has been working with game changers her entire life. She has trained them, coached them, launched them, and marketed them through numerous vehicles such as Mind Over Markets, her strategic marketing communications and design company that builds brands and a better world. For over a decade, she has helped emerging and established purpose-driven businesses and organizations excel in messaging, brand presence, social media, marketing communications and more.

Carolyn is also the founder of Women Of Green, an robust online community and multi-media blog dedicated to “Turning Up the Volume” of the feminine voice in green. And most recently, she hosted and co-produced the global online summit “Women As Game Changers” featuring 27 powerful women who are changing the game on the planet for good.



4 Simple, Yet Profound Practices of Women Game Changers

 

Women, this is our time. The “Game Changer” in all of us is arising. Strong and powerful. Smart and Passionate. Vulnerable and willing. I love what’s unfolding for us.

So, I made this FREE 3-part video series for you. 

It was inspired by all the powerful women of our “Women As Game Changers” Summit. After listening to their interviews, I saw an overarching theme in each of them. And here it is:

When you grow your business or organization from what you love most, you transform yourself – and the world.

That’s right. Women game changers are out to transform the world, and in the process they are transforming themselves! Now that’s paradigm shifting.

When I dug in even deeper to the interviews, what I also discovered were 4 simple, yet profound practices women game changers do without fail. In this video series, I bring to light each of them and show you how to weave them into your daily life.

Click here to get my FREE 3-part video series “The 4 Simple, yet Profound Practices of Women Game Changers”.

Here’s what you will learn:

  • The most important practice every game changer needs to learn to have the greatest impact on the planet.
  • Simple rituals that game changers like Oprah, Obama and Lady Gaga do to fill themselves up with light and love so that they can be as powerful as possible.
  • How to strengthen the game changer in you so you can accomplish the important work you are meant to do.
  • The inner and outer game of game changers – and how to integrate the two.

I know you have game changer seeds sprouting within you or you wouldn’t be reading this. So go ahead and click here now to get my FREE 3-part video series “The 4 Simple, yet Profound Practices of Women Game Changers”

“I didn’t classify myself as a game changer until I started working with Carolyn. I knew I was affecting change in the lives of people known and unknown, however, Carolyn’s coaching has greatly expanded my perception of the vastness of what I am already doing and the breadth of further possibilities. Within just three months the game and the “joy of playing it” has changed for me and those I serve.  Thank you, Carolyn!”

— Karen Marie Jones Meadows, Artist & Entrepreneur, One Purpose Productions


Carolyn parrs mind over marketsCarolyn Parrs 

Carolyn Parrs has been working with game changers her entire life. She has trained them, coached them, launched them, and marketed them through numerous vehicles such as Mind Over Markets, her strategic marketing communications and design company that builds brands and a better world. For over a decade, she has helped emerging and established purpose-driven businesses and organizations excel in messaging, brand presence, social media, marketing communications and more.

As a certified Marketing, Business and Life Coach, she works one-on-one and in groups with entrepreneurs, thought leaders, and small and large companies to make profound change in the world.

Carolyn is also the founder of Women Of Green, an robust online community and multi-media blog dedicated to “Turning Up the Volume” of the feminine voice in green. And most recently, she hosted and co-produced the global online summit “Women As Game Changers” featuring 27 powerful women who are changing the game on the planet for good.

In her home town of Santa Fe, she has a strong local presence as an environmental leader and advocate — and has been the past President for 3 years and Board member of their Santa Fe Green Chamber.

Her most important role however is being mom to her two children and pups, Heart and Soul. She loves to play hooky in the winter months to snow ski in the magical mountains of Santa Fe.



Oh, Quantum One!

Many of you know from previous blogs that I have delved deep into a book called “Breaking the Habit of Being Yourself”. What I LOVE LOVE LOVE about this book is it combines the fields of quantum physics, neuroscience, brain chemistry, biology and genetics to show you what’s truly possible in your life. It not only gives you the science, but the smarts on “how to” incorporate this potentiality into your everyday life. Real tools.

But what about your everyday business or beloved project? 

For the last 25 plus years, I have worked in the marketing field (from Madison Avenue to Main Street America), and the last 12 of those I have been entrenched in green and health/wellness marketing. My company, Mind Over Markets, is the vehicle in which we help emerging and established brands excel in these markets. You’ve got to promote what you love, right? 

But what my colleagues and even friends don’t know is for most of my adult life I have studied and even taught holistic healing and energy medicine. That’s right. At the University of Western Connecticut I was both the Marketing Director and an Adjunct Professor, and taught Body Therapy and Energy Therapy classes within their Institute of Holistic Health Science. I even became a certified yoga teacher to learn more about the anatomy of the body as it relates to energy. 

Why am I telling you this?

Because the quantum field, which is 99% energy, is where it all happens – your life, your health, your family, your work, your business, you name it. It all exists there and when you get that, you get IT – whatever that IT is you are going for.

I am exploring this in my business and personal life with gusto, and will be sharing it with you here over the next bunch of months — how YOU can create the business or project YOU WANT by learning and working with the quantum field. That’s what I call “Quantumizing Your Business”. Sound fun?

Caution: I am by no means an expert in Quantum Physics. Just a lover of it. So we’ll be doing this together, OK? And I invite you to share your stories with me and others. I’ll even start a “Quantumize” group page on Facebook for us if you want. 

If this sounds like the next great adventure for you, to apply quantum principles into your business, organization or project — and life course, then grab a copy of “Breaking the Habit of Being Yourself” and hang on for the ride of your life.

I am psyched! Are you?

Carolyn



Use Your Mind to “Quantumize” Your Business!

If I were to put the whole quantum physics thing into a single idea it would be that your mind (subjective) has an effect on your world (objective). In other words, where you direct your attention is where you put your energy. And where you put your energy is what affects your world. Make sense?

So if that is true, then what mind are you bringing to your market? How are your thoughts, habits and beliefs shaping your business?

I can’t tell you how many times during Brand Discovery Sessions, in-depth facilitated meetings we do at Mind Over Markets with new clients to learn what makes their brand so special, that I get a litany of why nots. Why this or that can’t work. Why no one really gets my brand. Why we tried that and nothing happened. And the list goes on.

When I start hearing the mounting why nots, I know exactly why their brand is not performing. The mind is a powerful thing.

This week, how about doing this single remarkable thing: Focus on what you want, not what you don’t. That simple shift can change your world. Enliven your brand. Make the phone ring.

Go ahead and try it. It works. Oh, and please Quantum One, share it with me here. I LOVE to hear and share good news from the quantum field.



I’m Breaking the Habit of Being Myself

So I am reading this book called “Breaking the Habit of Being Yourself”. Funny title, huh? Actually the book is pretty scientific in a sort of layperson way. It talks about the “quantum field” which is pure energy. And this energy field, where you and I and everything else in the universe live, is where all potentiality exists. 

Well, a certain phrase stuck with me in the last day or two: Cause & effect versus causing an effect. Hmmm….

OK, so we all heard of karma. You do something and that very act causes something else to happen. That’s cause & effect. But what if we can cause a desired effect simply by what we think and feel? How would that change your life? Your business?

My partner and I have been playing with this concept in our personal and professional lives lately. When an undesirable thought arises (oh my lord, how many do we have in a given day!) in our collective or individual minds, we choose to NOT feed it. In other words, we starve it to death by not giving it any significant impact in our lives. But instead, just notice it. And then let it go. According to quantum physics, what we give attention to — grows.   

Now the flip side of this coin is nurturing the ideas you WANT to grow. And the way you do this is coloring it with “thought and feeling”. Yes, that combo is essential. In other words, if you want to change some aspect of yourself or business, you have to think and feel and act in new ways. BTW: Your “self” affects your business, if you haven’t noticed.

Because I Love Them

Here is one way that this has played itself out in my life. A marketing exec friend of mine said to me after I launched my Women Of Green Facebook page, “How did you get so many fans so fast?” Now for the record, this guy was the CEO of a web portal that promoted over 5,000 green brands. He knew his stuff. My response to his inquiry even surprised me. I said, “Because I love them!” 

That response was explicitly a combination of thought, feeling and action. The initial thought: I am starting (notice I didn’t say “want to”) a Facebook page for my new endeavor and I am providing super inspiring stories, information and real life connections to the women and men that are drawn to turning up the volume of the feminine voice on the planet. This thought led me to creating a website and finding the right people to help with this endeavor. There’s that quantum field at work again. But notice, I was still just operating on the mental plane (thought and action). What was missing was…

The Juice!

How you do what you do matters. Because Women Of Green is such a passion of mine, the energy behind it is love. That’s the juice, the “feeling” part in the quantum equation. In retrospect, what I learned was that our posts, the energy we are putting out there, is infused with that aliveness, a feeling of truly wanting to connect and serve my tribe. So with combination of all three, Women Of Green took off. When you put “thought”, “action” and “feeling” in the same room, magic happens.

Now It’s Your Turn

So, how are you doing that? What are you trying to manifest? Does it need more thought? Or feeling? Or action? How can you combine the three to make the delectable soup you are desiring to create? 

I would love to know, oh Smart One! 

Carolyn Parrs, Business & Life Coach, CEO of Mind Over Markets, Founder of Women Of GreenCarolyn Parrs is a certified Business and Life Coach who works one-on-one with entrepreneurs and executives internationally helping them “quantumize” their business and life. She is also the CEO and founder of Mind Over Markets, a dedicated green and socially-focused marketing communications and design company in Santa Fe, New Mexico. For over a decade, she has helped emerging and established businesses and organizations excel in the green and health/wellness fields.

Carolyn is a featured author on Green Marketing in Thomson Reuters book series for C-level executives called Inside the Minds: Greening your Business. She is the creator of Women Of Green, a multi-media blog and Facebook community that turns up the volume of the feminine voice in green.

She is also a founding board member and past President of the Santa Fe Green Chamber of Commerce, part of the largest statewide business organization in New Mexico with over 1100 members. As a She is also a certified Marketing and Business Coach and works one-on-one with entrepreneurs and executives internationally. She has worked at top New York City advertising agencies, such as Benton & Bowles and Wunderman Worldwide, serving clients such as General Foods, Proctor & Gamble, AT&T, IBM, Richardson-Vicks, Manufacturers Hanover Trust, Time/Life Books and more.

As a serial entrepreneur, Carolyn founded an upscale pet supplies company called POOCHI and in under 4 years it was acquired by a multi-billion dollar corporation. She and her products have appeared on television shows such as Good Morning America, ABC News, CBS News and on radio and cable shows such as HBO, CNN and Lifetime Channel. Print coverage includes The New York Times, L.A. Times, Wall Street Journal, Chicago Tribune, People Magazine and Cosmopolitan.

Carolyn is the mother of two and lives in Santa Fe, New Mexico with her daughter and pups, Heart and Soul.