It’s not the best products that sell well, it’s the ones that communicate the clearest. If you are struggling to find the right words to message your sustainable or social impact product or service, then join us for “Messaging Made Simple” – a free 3-part webinar series to clarify your message and grow your business. 4/13: How to Construct a Home Page Message that Converts Your home page is the first page potential customers, clients or donors come to learn about you and your products or services. Using the elements of great storytelling, you’ll learn a 7-part framework proven to convert browsers into buyers. 4/20: How to Write a One-Liner that Can Win You Business When someone comes to your website, you have less than 10 seconds to communicate the problem you solve and how you can make your customer’s life better. In this webinar, you will learn the three elements of a great one-liner and how to structure it so you can communicate your message clearly, quickly and win that business. 4/27: How to Create a Lead Generator to Build Your List Only 3%-5% of customers buy from you the first time they come to your website. The rest need to be cultivated. But if you don’t capture their email with a valuable lead generator, you’ve missed a supreme opportunity to help them when they are ready to buy. Learn how to create a lead generator that will grab their attention and their email to build your list.
