Blog

The 10-Second Statement That Captivates Customers (Sales Funnel Video 2)
Discover a powerful 3-part formula to craft a 10-second one-liner that captures attention and connects

Business Tip: Embrace Both Optimism and Realism
Admiral Jim Stockdale spent eight years in a prisoner-of-war camp during the Vietnam War undergoing

Business Tip: Press for in-person
Nothing is more potent than meeting a potential client in person. I was a keynote

Messaging Hackathon for Sustainable Businesses
Digital marketing has soared upwards of 44% just in the last few months. Companies that

Business Tip: Avoid Insider Language
This morning in my inbox was a LinkedIn article called “Growing your business in a

Business Tip: Begin With Something Personal
One of my very first jobs as a copywriter in NYC was at the largest