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Reframe your message for changing times.

We help businesses create clear and compelling messaging that transform today’s challenges into tomorrow’s opportunities.

The landscape for sustainability and
the environment just changed dramatically.

So should your messaging.

  • Are leads and sales coming in slow?
  • Have important projects been paused?
  • Is some languaging on your website restricted now?
  • Are your emails getting opened or read?

Evolve your messaging to meet your customers where they are now.

REFRAME

Create messaging that is real and relevant for the times and cut through the clutter.

RESPOND

Put your customer, not your brand, at the center of your communications and connect in new, authentic ways.

REGENERATE

Adapt to the realities of the marketplace and create new, sustainable growth.

Award-winning environmental and sustainability messaging for 20+ years
and counting…

Companies that are smart and strategic during times like these win. But we know it isn’t easy now. We get it. For over two decades, we’ve helped our clients tell their story to move their market during good times and bad. That’s because sustainability isn’t just a business sector to us. It’s a commitment to helping our customers build their businesses and a better world.

We started with Carolyn interviewing us about our brand and doing market research for us. She gave us a framework which captured what we had been trying to convey perfectly. When we launched, we immediately noticed an uptick in business. We ended the year with almost 20% sales growth. Her messaging and business advice generated tens of thousands of dollars. She is the Obi Wan Kenobi of StoryBrand!
–Marc Choyt, CEO, Reflective Images
Carolyn is a skilled and savvy professional. She is an excellent copywriter who can build powerful stories for various stakeholders, diverse business needs and for different stages of an organization´s development. Her services were delivered on time and at competitive prices. I recommend Carolyn without hesitation.
–Catherine Boe, Performance Management Consulting
We had been struggling with our messaging for over 6 months and couldn't get it right on our own. After our sessions with Carolyn, I'm confident to say we've skillfully been able to craft clear copy that captures every aspect of who we are and what we do. I'm so grateful for her expertise and wisdom!
–Matt D’amour, Subtle Distinctions
I had assistants and “experts" help me with my website in the past, but truthfully, the experts struggled to get my message. I decided to give it one more try with hiring out the messaging for the website. Carolyn returned with messaging that is ready to go on her first attempt. She listens better than most people. She asks the right questions. I am so relieved and she made it easy- like only a real expert can do.
–Sarri Gilman, LMFT, Transform your Bodies
I have found Carolyn to be exceptionally knowledgeable, creative, easy to work with, and incredibly insightful in helping me pull together my messaging and logo required to get my new business off the ground and be positioned to become a success. Her support and services have been a 5-star plus!
–Deborah Smith, CEO, BodyPrime
My time with Carolyn was invaluable. Not only did she guide me in streamlining my homepage, she was amazing at getting to the heart of what matters most to my clients right now and translating that into the perfect message. Having this message feel so right has given me greater confidence in sharing it whether online or in person. More than just a good feeling –my business has grown by more than 20% in the time since our session.
–Laurie Nichols, Laurie Nichols Coaching LLC
Carolyn brought fresh thinking to our project and through her words, actions and processes stimulated fresh thinking by others. She has the rare ability to catalyze productive discussions and challenge both conventional wisdom and the sacred cows that often build up inside a company but in a way that leaves participants feeling they have been heard and they have contributed to the desired outcome. Very happy with her service.
–David Weir, CEO, First Crop
In every session, Carolyn’s brilliance, enthusiasm and encouragement shine through.Our team loves her ability to co-create with us in a way that we learn the approaches as we go. In other words, she teaches us how to fish so that we can repeat the process on our own. No matter where you are, Carolyn will meet you where you’re at!
–Stephanie Nestlerode, 7th Generation Labs
Working with Carolyn was informative, productive and fun. She helped us craft our story so we can now launch our website knowing that it will attract, nurture, and generate new customers. She is a master at what she does!
–Karyn Lee-Thomas, Founder, Signature Coffee
If it weren’t for Carolyn, we would have stumbled through our marketing and wouldn’t have gotten such great results.
–Chris Ajemain, Vice President of CTFusion
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How our superpowers can power your business.

Strategic Communications
and Campaigns.

Brand Strategy, Identity
and Positioning.

Stakeholder Engagement
and Bridge-building.

Marketing and Business Consultation and Coaching.

Website Design, Development
and Content.

Conference, Webinar
and Course Development.

Your plan to create a win-win for you and your customers.

DISCOVER.

Using a proven storytelling methodology and framework, we’ll uncover what truly matters to your customers now and in the future.

CRAFT.

Together, we’ll develop clear messaging that speaks directly to your customers’ needs and aspirations now, positioning your brand as the natural solution.

WIN.

By implementing smart and strategic messaging across all touchpoints, you and your customers thrive.

FREE MASTER CLASS

Reframing your messaging in changing times.

In this dynamic Master Class, Carolyn Parrs, CEO of Mind Over Markets and Host of the Just Power Podcast, will help you evolve your brand story to meet your customers where they are now.

You’ll learn:

• Two crucial ingredients your messaging needs to include in these challenging times.

• A proven storytelling framework that positions your brand as the natural solution.

• Actionable steps to reframe your messaging across all touchpoints.

Subscribe to Just Power.

A podcast about creating a clean energy future that leaves no one behind.

©Mind Over Markets 2025