Blog

Two MUSTS to Get Heard Above the Herd

Never before in history has it been more challenging to get your message out there. We’re smack in the middle of mobile madness and everyone’s got something to say…..

Can you Say 100?!

What a win for women in the 2018 midterms! According to the Washington Post, “Women have never held more than 84 of the 435 seats in the House…..

CASE STUDY: POSITIVE ENERGY SOLAR

Solar is becoming cheaper and cheaper, and financing and installations are faster and easier than ever before…..

Local Businesses Have Advantages Over Big Boxers

One of the biggest challenges for a small, local business is getting noticed. The truth is that local businesses have unique advantages over the big boxers…..

Is it Time to Share the Love?

When I worked on Madison Avenue, I learned a company’s “brand” was their alfa and omega and considered “untouchable”. Meaning, if you altered it, revised it…..

Brand As Soul

Brand? Soul? Sounds like an oxymoron putting these two words in one sentence. Outside of business circles and investor boardrooms, I have witnessed through the years…..