27 Aug Business Tip: Use Less Words
These facts on how to increase conversion rates might surprise you (source:
unbounce.com):
· Pages with a reading level of 8th grade (or lower) have 5%-30% higher
conversion rates.
· Keeping your content below 400 words is good, but pages below 100 words
perform twice as well.
· On average, pages with 750 words convert 30% fewer visitors than pages
with 500 words.
· Every additional 250 words on a page lowers the conversion rate by 20%.
· Avoid empty buzzwords like “exceed, excel, and cutting-edge.” They could
hurt your conversion.
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