Messaging
made simple

for sustainable & social impact businesses

A FREE 3-part series to craft clear, compelling messages to grow your business

Clarify Your Message

Get Live Coaching

Grow Your Business

What you offer is remarkable.
So why aren’t your sales?

You painstakingly create products and services that are better for the planet and the people living on it. Yet, your sales are not what they should be.

If you are wondering why, join us for this enlightening series, “Messaging Made Simple for Sustainable & Social Impact Business”. You will learn secrets and strategies that most generalist marketers get dreadfully wrong when working with businesses like yours (HINT: It’s not about saving the planet or the wonderful things you do).

Since 2003, Mind Over Markets has worked with sustainable and social impact brands creating clear and compelling messages that work. In this series, you will get live coaching and hands-on help with your marketing messaging to finally create copy that will engage your customers and grow your business.

MESSAGING MADE SIMPLE gives you the training and tools you need to grow

Clarify your messaging so customers listen
Execute a marketing system so your message is seen and heard
Get live coaching to know when you got it right

Deep Dives to grow your business

Write an Elevator Pitch to Win Business

The next time someone asks you “What do you do?”, don’t bore them with some fancy schmacy title or recite a litany products or services you sell. The truth is, they don’t care. Instead start with the problem they have (and you solve), and watch them lean in. In this webinar, you will learn the three key elements of a great elevator pitch and how to structure it, so you can communicate clearly, quickly and win business.

Create a Clear and Compelling Homepage to Get More Customers

Your homepage is the first page customers or donors come to learn more about you. Yet most end up confusing them with unclear language, or worse, jargon they never heard of. Let’s not do that. Instead learn a storytelling framework that is proven to pique your customer’s interest so they connect or buy from you. BONUS! Attendees will have the opportunity to submit their website homepage before the training for a LIVE messaging review by Carolyn. Learn in real time how you can clarify your message to increase engagement and conversions.

Write an Email Campaign That People Respond To

The average person gets nearly 150 emails day and deletes close to half of them. Yet, email marketing is still by far one of the most effective ways to grow your company. So, how do you get email recipients to not only open your email, but respond? In this webinar, you learn now to keenly craft the kind of email messages that capture people’s attention and dramatically increase the chances of a sale

Meet Your Guide

Carolyn Parrs is the CEO and a copywriter at Mind Over Markets, a messaging and marketing company specializing in sustainability and social impact businesses. After nearly 20 years working with them, she knows that many struggle to find the right words to market their products and services. Mind Over Markets has a proven framework and market knowledge that solves that, so brands get clear, get heard and grow their business.

Since 2003, Carolyn has helped thousands of companies, in 25+ industries, increase their sales upwards of 425%. She can’t wait to help you too!

The world needs what you have to offer more than ever now. When you clarify your message, you will engage with more people, more often, with more impact.

Your plan
to create messaging
that builds
your business

Register for Messaging Made Simple

Create messaging and a marketing system that works

Grow a profitable, sustainable business and be a force for good

What clients are saying...

“If it weren’t for Carolyn, we would have stumbled through our marketing and wouldn’t have gotten results.”

– Chris Ajemian, Vice President, CTFusion

“Carolyn is the most knowledgeable, experienced and personable coach and ally that I can imagine. Her support and expertise on a crucial part of my journey made a tremendous difference.”

– Colleen Kelley, Author, Teacher, Counselor

“My time with Carolyn was invaluable. My business has grown by more than 20% in the time since our session.”

– Laurie Nichols. Laurie Nichols Consulting