Local Businesses Have Advantages Over Big Boxers
One of the biggest challenges for a small, local business is getting noticed. The truth is that local businesses have unique advantages over the big boxers...
26 January, 2019
Business
Is it Time to Share the Love?
When I worked on Madison Avenue, I learned a company’s “brand” was their alfa and omega and considered “untouchable”. Meaning, if you altered it, revised it...
25 January, 2019
Brand As Soul
Brand? Soul? Sounds like an oxymoron putting these two words in one sentence. Outside of business circles and investor boardrooms, I have witnessed through the years...
24 January, 2019
Being Part of the Solution is the Solution
I was having a seaside dinner with my friend, Tom, the other night. Now he isn’t particularly an environmentalist and certainly not a deep green consumer, meaning...
23 January, 2019
3 Words That Made 1 Billion Dollars
I distinctly remember when all those airlines hit us with bag charges. Not only did I have to buy a seat for me now, but my bags too...
22 January, 2019