Earlier this week, I posed the question, “Can COVID-19 be sustainability’s big break?” Whether that’s a yes, no or maybe for you, it’s definitely having a life-changing impact on the planet. Which makes what I am about to tell you even more timely. I am thrilled...
Many of you know that I live in what they’re calling “ground zero”. King County, Washington has more than 1,700 COVID-19 cases and, by far, the majority of deaths associated with the virus. Our population is dense, over 2.2 million people live here, which makes...
You think you’re fed up by all the negative news, political turmoil and economic threats? Talk to a Gen Z (born between 1997-2012). Sure, like you, they are sick and tired of the divisive narrative consuming our media. But an insightful new study says their approach is...
Ever since sustainability became embedded in the business and corporate culture, so did the fear of overstating sustainability efforts. No company wanted to be the next one called out for opportunism, hypocrisy or greenwashing. As a result, companies have held back from sharing the full...
Imagine Coke and Pepsi sitting down together to collaborate. Sounds like a fairytale? It’s not. That actually happened – and it took the topic of climate change to do it. Sustainability Sweet Spot #3: Seek Collaborations to Advance Your Sustainability Strategy More and more brands are coming...
It’s by no mistake I gave you some breathing room to digest Sustainability Sweet Spot #1: Laying Your Sustainability Groundwork for Strategic Growth. There were some very important questions to ask yourself and your team in my last email. May I reiterate that this is the first, most...
Last week, I promised I would reveal the sustainability sweet spot we discovered, practice and share with our clients. Probably a more accurate term though would be “sweet spots”. Because what I am going to share with you the next few weeks is designed to work in...
Sweet spot (plural sweet spots): Any place that is optimal for obtaining a certain desirable effect or result. A sweet spot is not easy to find. It often takes a high level of understanding, coupled with years of practice, and trial and error, to be able to hit...
The past few weeks I been city hopping -- speaking at leading Sustainability Conferences with some of the smartest people on the planet. From women engineers redesigning our energy future, to utility communicators re-messaging our electricity future, to electric vehicle innovators re-imagining transportation, to sustainable...
Remember the old adage, “Talk is cheap”? The truth is if you don’t talk, it can be very expensive. A recent Harvard Business Review article on a “Comprehensive...