Five Ways to Express Your Corporate Soul
I read in the New York Times about CEO Kenneth Frazier of Merck and how he built an exceptional career by putting “Corporate Soul First”. That’s right...
30 January, 2019
INSIGHTS
Two MUSTS to Get Heard Above the Herd
Never before in history has it been more challenging to get your message out there. We’re smack in the middle of mobile madness and everyone’s got something to say...
29 January, 2019
Can you Say 100?!
What a win for women in the 2018 midterms! According to the Washington Post, "Women have never held more than 84 of the 435 seats in the House...
28 January, 2019
CASE STUDY: POSITIVE ENERGY SOLAR
Solar is becoming cheaper and cheaper, and financing and installations are faster and easier than ever before...
27 January, 2019
Local Businesses Have Advantages Over Big Boxers
One of the biggest challenges for a small, local business is getting noticed. The truth is that local businesses have unique advantages over the big boxers...
26 January, 2019
Is it Time to Share the Love?
When I worked on Madison Avenue, I learned a company’s “brand” was their alfa and omega and considered “untouchable”. Meaning, if you altered it, revised it...
25 January, 2019
Brand As Soul
Brand? Soul? Sounds like an oxymoron putting these two words in one sentence. Outside of business circles and investor boardrooms, I have witnessed through the years...
24 January, 2019
Being Part of the Solution is the Solution
I was having a seaside dinner with my friend, Tom, the other night. Now he isn’t particularly an environmentalist and certainly not a deep green consumer, meaning...
23 January, 2019
3 Words That Made 1 Billion Dollars
I distinctly remember when all those airlines hit us with bag charges. Not only did I have to buy a seat for me now, but my bags too...
22 January, 2019
Thank a Millennial Today
I was 22 years old, fresh out of college, and there was only one pavement I wanted to hit. Madison Avenue. The truth is I took an advertising writing class in college...
21 January, 2019