What do you call it when accomplished, hyperconnected women business leaders with decisionmaking authority come together in one room? The DealMakers Summit. For a whole day, results-driven women exchange asks and offers in deal-making sessions that open doors to opportunity. The action-based program of DealMakers Summit taps the wisdom in the room, and women tap into their vast networks to provide each other with access to connections and capital. This electrifying group deserved a brand identity and message to match. Through the use of contemporary, bright yet sophisticated design, coupled with the brand message “Make Your Next Best Move”, this curated, invitation-only event attracted CEO superstars of Seattle and is now making its way across the country.