24 Jun Future of Sustainability
The past few weeks I been city hopping — speaking at leading Sustainability Conferences with some of the smartest people on the planet. From women engineers redesigning our energy future, to utility communicators re-messaging our electricity future, to electric vehicle innovators re-imagining transportation, to sustainable packaging professionals retooling our waste.
It’s remarkable the innovation, dedication and frankly urgency that’s upon us. And sustainability is front and center of it all.
Some say we are in the golden age of sustainability in Corporate America. I say we’ve only just begun.
Up until now, for most it’s been a sidebar to business-as-usual. A box checked and shelved. A report written then buried deep somewhere on a corporate website.
However, in the last 1-2 years, I have seen a significant shift occurring as more and more Millennials enter the workforce and trickle into decision-making roles.
Sustainability has become a strategic growth driver.
Yes, that’s right. It’s not just a nice (forced) thing to do anymore. But an economic engine flipping the business world on its head.
When Unilever, the $50+ billion consumer products company reports that the Global Market for sustainable goods currently sits at $2.65 trillion — with another $1 trillion in opportunities for brands that can “effectively communicate their products’ sustainable attributes”, I say bring it on!
If we can get more sustainable, healthy, low impact, and carbon neutral products in the hands and hearts of everyday Americans, I’m in. Yes, reduce. Yes, reuse. And yes, when you buy — buy smart and sustainable.
Our mission at Mind Over Markets has always been that. I can say, for the first time in 20 years, that vision is transforming from a possibility to a probability.
If you are a sustainable brand (or want to be), let us help you transform sustainability in your company from a check-the-box activity, or shall I dare to say “befuddlement”, to a genuine strategic growth driver.
It’s more than a snappy message. It’s laying the ground work so it sticks. Then crafting a strategy that reflects the many people and paths to sustainability. Then leveraging collaboration to advance your mission — and then finally, communicating sustainability so it lands a-u-t-h-e-n-t-i-c-a-l-l-y. (Hint: That includes the words that come out of your mouth and the delivery of them).
This process is what we call the Sustainability Sweet Spot. We’ve tested it for over a decade, and it works.
If you are ready to take the leap, I have opened my schedule for a handful of sustainability strategy Zoom calls. Does one have your name on it? If so, email me here.