If you want the healthiest, greenest lawn in your neighborhood or Corporate Campus without pouring on the toxic chemicals, Mad Hatter Compost Tea is the solution. Sounds like a crazy brew, right? That’s what we thought. But Mad Hatter Compost Tea is based on deep science.

According to founder, Hilary Noonan, compost tea is not a fertilizer, but a natural delivery system of microbes that revive the nutrients already present in your soil. The company brews the “compost tea” for 48 hours. Each batch is made especially for the specific needs of her client’s lawn, garden, plants or trees. After a small period of recovery from chemical fertilizers, lawns will see positive results within two weeks. That’s the magic of Mad Hatter Compost Tea.

But how do you convey that kind of science with a product that’s named “Mad Hatter”? That was the challenge for us.

We dove deep into the mind of Hilary until we got to the soul of her brand. What resulted was a brand line that quickly and meaningfully communicated the core of Mad Hatter Compost Tea: Crazy Growth. Serious Science. Next, we created the graphic look and feel of her brand and website from the dramatic results you get after using her product: Colorful, alive, healthy. Crazy huh? Well, plants aren’t the only thing growing with Mad Hatter these days. So is her landscape architecture business by greening up Kansas City as fast as she can spread her brew.