With over 1100 members, the New Mexico Green Chamber was the largest statewide business organization in New Mexico dedicated to integrating sustainability and green practices into business models. Their founder wanted to communicate this in a simple, clear way that would differentiate the Green Chamber from other business groups in New Mexico.

After taking their board members and key members through our proprietary “Creating from Core” brand process, we learned that to them “sustainability” meant more than recycling or adding solar to their roofs. It was about changing the way we think and do business in New Mexico. With that, we created a modern, fresh logo and coupled it with the simple 3-word brand line “Doing Business Better”. That was the bottom line for them, and opened conversation after conversation of “how so?” from their business community. That led multitudes of deeper discussions on what the “triple bottom line” was and new possibilities for the business community they lived in.