As solar is becoming cheaper and cheaper, and financing and installations are faster and easier than ever before, there remains a misperception with consumers that solar is too expensive or too complicated to be easily implemented. Even with increasing interest in “going solar”, many customers have a hard time differentiating between the huge variety of products and installation designs that are on the market.

To break free from this, we cut to the heart of the matter for Positive Energy Solar with the branding campaign and message “It Pays to Be Positive” and created a series of print advertisements and digital communications such as “See the Light!” and “Get the Sun Without the Burn”.

One month after this campaign hit the five markets, Positive Energy Solar exceeded their lead generation goals for all five cities they operate in and hit their solar installation capacity. A positive challenge to have.