Santa Fe Prep is an ambitious and diverse learning community dedicated to active discourse. They are committed to collaborative learning which fosters an inclusive school environment grounded in trust. However, although these ideals were deeply embedded in the fabric of their school, there was perception in the community of exclusivity. So, we dove in.

After over 60 interviews with students, teachers, faculty members – and even families that considered Santa Fe Prep for their child but chose differently, we learned that the student-teacher connection and care at Santa Fe Prep was as rich as the studies they were entrenched in.

Modeling the artistic, architectural interpretation of an “open book” that was carved into the ceiling of their library, we transformed their brand’s image and designed a clean, open book graphic for their logo with the brand line “Opening a World of Possibilities”. This spoke not only to the rigorous studies that they were known for but the deeper connection of teacher-to-student care and understanding so prevalent at their school.

Our “I am Prep” print campaign drove that home featuring a diverse range of students saying in their own words what their true experience at Santa Fe Prep was. This made all the difference in the world.