green marketing Tag

The past few weeks I been city hopping -- speaking at leading Sustainability Conferences with some of the smartest people on the planet. From women engineers redesigning our energy future, to utility communicators re-messaging our electricity future, to electric vehicle innovators re-imagining transportation, to sustainable...

Remember the old adage, “Talk is cheap”? The truth is if you don’t talk, it can be very expensive. A recent Harvard Business Review article on a “Comprehensive...

I read in the New York Times about CEO Kenneth Frazier of Merck and how he built an exceptional career by putting “Corporate Soul First”. That’s right...

Never before in history has it been more challenging to get your message out there. We’re smack in the middle of mobile madness and everyone’s got something to say...

What a win for women in the 2018 midterms! According to the Washington Post, "Women have never held more than 84 of the 435 seats in the House...

When I worked on Madison Avenue, I learned a company’s “brand” was their alfa and omega and considered “untouchable”. Meaning, if you altered it, revised it...

Brand? Soul? Sounds like an oxymoron putting these two words in one sentence. Outside of business circles and investor boardrooms, I have witnessed through the years...

I was having a seaside dinner with my friend, Tom, the other night. Now he isn’t particularly an environmentalist and certainly not a deep green consumer, meaning...