Future of Sustainability
The past few weeks I been city hopping — speaking at leading Sustainability Conferences with some of the smartest people on the planet. From women engineers redesigning our energy future, to utility communicators re-messaging our electricity future, to electric vehicle innovators re-imagining transportation, to sustainable packaging professionals retooling our waste. It’s remarkable the innovation, dedication […]
Talking ain’t cheap. It’s expensive
Remember the old adage, “Talk is cheap”? The truth is if you don’t talk, it can be very expensive. A recent Harvard Business Review article on a “Comprehensive….
Five Ways to Express Your Corporate Soul
I read in the New York Times about CEO Kenneth Frazier of Merck and how he built an exceptional career by putting “Corporate Soul First”. That’s right….
Two MUSTS to Get Heard Above the Herd
Never before in history has it been more challenging to get your message out there. We’re smack in the middle of mobile madness and everyone’s got something to say…..
Can you Say 100?!
What a win for women in the 2018 midterms! According to the Washington Post, “Women have never held more than 84 of the 435 seats in the House…..
CASE STUDY: POSITIVE ENERGY SOLAR
Solar is becoming cheaper and cheaper, and financing and installations are faster and easier than ever before…..
Local Businesses Have Advantages Over Big Boxers
One of the biggest challenges for a small, local business is getting noticed. The truth is that local businesses have unique advantages over the big boxers…..
Is it Time to Share the Love?
When I worked on Madison Avenue, I learned a company’s “brand” was their alfa and omega and considered “untouchable”. Meaning, if you altered it, revised it…..
Brand As Soul
Brand? Soul? Sounds like an oxymoron putting these two words in one sentence. Outside of business circles and investor boardrooms, I have witnessed through the years…..
Being Part of the Solution is the Solution
I was having a seaside dinner with my friend, Tom, the other night. Now he isn’t particularly an environmentalist and certainly not a deep green consumer, meaning…..