Hotel ‘Greenwashing’ Dirties Eco-friendly Reputation

Hotels across the globe are increasingly encouraging guests to embrace green practices. Yet while guests think they are supporting the environment by shutting off lights and reusing towels, they may in fact be victims of “greenwashing,” a corporation’s deceitful practice of promoting environmentally friendly programs while hiding ulterior motives. Greenwashing practices, such as a sign …
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The Most Astounding Fact

This month we had the most AMAZING moon didn’t we?  A Super Moon combined with a Lunar Eclipse.  When I actually take time out of my busy life to stop, breathe, and look up in the night sky, I am always in awe.  I feel small and big at the same time. Small compared to the …
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2 Musts For Getting Your Message Heard

Never before in history has it been more challenging to get your message out there. We’re smack in the middle of mobile madness and everyone’s got something to say. There are over a billion people on Facebook chatting away about their love life, their dog or what they had for breakfast. So how can your …
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Enough of Us vs Them

enough-of-us-v-them

Hello Open Minded One That Can See the Forest for the Trees, There is nothing more disruptive to the progress of the green movement than separating the so-called good guys (environmentalists, activists, green businesses, etc.) from the bad guys (corporations, capitalists, conservatives, etc.). After over a decade of being entrenched in green marketing and environmental work, …
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This Gives Green Marketing a Bad Rap

chubby_chipotle_ad

Oh Bright Green Marketer, what’s your take on this? If you go to the website of fast food restaurant, Chiptole, you’ll see chop, chop, chopping of freshly-picked veggies readying themselves for inclusion on a luscious Chiptole burrito with messaging that goes like this: WHOLE OR NOTHING. REAL INGREDIENTS JUST TASTE BETTER. We’re all about simple, …
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Green is Not Just for Green Business Anymore

65% said Green was Desirable

Oh Marketing Whiz That is Always Hungry to Learn More! Back in 2013, The Santa Fe Reporter interviewed me and at the very end I was asked: “any final wisdom?” My last words were, “My hope is that someday we don’t even have to use the word ‘green’—it’s just the way it is.”  It’s been 12 years …
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Oh, Quantum One!

lightning_storm_by_kaya_dragonloryd

Many of you know from previous blogs that I have delved deep into a book called “Breaking the Habit of Being Yourself”. What I LOVE LOVE LOVE about this book is it combines the fields of quantum physics, neuroscience, brain chemistry, biology and genetics to show you what’s truly possible in your life. It not …
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Use Your Mind to “Quantumize” Your Business!

Hiphopslice

If I were to put the whole quantum physics thing into a single idea it would be that your mind (subjective) has an effect on your world (objective). In other words, where you direct your attention is where you put your energy. And where you put your energy is what affects your world. Make sense? …
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I’m Breaking the Habit of Being Myself

So I am reading this book called “Breaking the Habit of Being Yourself”. Funny title, huh? Actually the book is pretty scientific in a sort of layperson way. It talks about the “quantum field” which is pure energy. And this energy field, where you and I and everything else in the universe live, is where …
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Piping Up the Poop on PBS

Carolyn Parrs on PBS

Earth Day 2015 was officially April 22nd. Did you get your green on? Well, it’s not too late. I’ve seen in recent years Earth Day transform into Earth Week with green activities and events spread out over many days. Now if we can only get that kind of effort happening the remainder 51 weeks of …
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