5 Ways to Infuse Soul into your Brand

Want to keep your customers happy? Want to keep them coming back? Infuse some soul into your brand. Toms Shoes knows how to do it. So does Southwest airlines. They have taken the top-down branding model and turn it sideways. So instead of being in a hierarchical relationship like manufacturer/buyer or airline/customer, they have created …
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Purpose Equals Profit: How to Create a High Impact, Profitable, Purpose-Driven Brand that Can Change the World

Imagine if you could align your purpose with the work you do. And imagine if that work resulted in a highly fulfilling, financially thriving business or organization? Thousands of companies and entrepreneurs are doing just this — putting their missions where their mouths are and making money AND a difference. You can too. Want to …
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How to Reach Your Ideal Audience: Master Class for Conscious Businesses

How to Reach Your Ideal Audience, Capture Their Attention and Create Lasting, Lucrative Relationships: A Free Master Class for Conscious Businesses Are you having a hard time getting to your ideal audience or building your tribe? If so, you’re not alone. 70% of the conscious business people and entrepreneurs I surveyed recently said that was their …
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How To Cut Through The Local Clutter

One of the biggest challenges for a small, local business is getting noticed. The truth is that local businesses have unique advantages over the big boxers, and if they are strategic about it, they can carve out a sweet piece of the market pie. The Good News In recent years, there has been a huge …
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Turn Your Purpose Into a 6-Figure Business

A message from Carolyn: I know making an impact in your world is important to you. I also get how hard you work to build your business or launch an idea or project so that it can generate the income and the influence you dream of so you can give back BIG. I want to …
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Hotel ‘Greenwashing’ Dirties Eco-friendly Reputation

Hotels across the globe are increasingly encouraging guests to embrace green practices. Yet while guests think they are supporting the environment by shutting off lights and reusing towels, they may in fact be victims of “greenwashing,” a corporation’s deceitful practice of promoting environmentally friendly programs while hiding ulterior motives. Greenwashing practices, such as a sign …
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The Most Astounding Fact

This month we had the most AMAZING moon didn’t we?  A Super Moon combined with a Lunar Eclipse.  When I actually take time out of my busy life to stop, breathe, and look up in the night sky, I am always in awe.  I feel small and big at the same time. Small compared to the …
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2 Musts For Getting Your Message Heard

Never before in history has it been more challenging to get your message out there. We’re smack in the middle of mobile madness and everyone’s got something to say. There are over a billion people on Facebook chatting away about their love life, their dog or what they had for breakfast. So how can your …
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Enough of Us vs Them

enough-of-us-v-them

Hello Open Minded One That Can See the Forest for the Trees, There is nothing more disruptive to the progress of the green movement than separating the so-called good guys (environmentalists, activists, green businesses, etc.) from the bad guys (corporations, capitalists, conservatives, etc.). After over a decade of being entrenched in green marketing and environmental work, …
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This Gives Green Marketing a Bad Rap

chubby_chipotle_ad

Oh Bright Green Marketer, what’s your take on this? If you go to the website of fast food restaurant, Chiptole, you’ll see chop, chop, chopping of freshly-picked veggies readying themselves for inclusion on a luscious Chiptole burrito with messaging that goes like this: WHOLE OR NOTHING. REAL INGREDIENTS JUST TASTE BETTER. We’re all about simple, …
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