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Business Tip: Embrace Both Optimism and Realism
Admiral Jim Stockdale spent eight years in a prisoner-of-war camp during the Vietnam War undergoing both physical torture and psychological abuse. When he returned home,
Business Tip: Press for in-person
Nothing is more potent than meeting a potential client in person. I was a keynote speaker at a green business conference a few years back. Sitting in the audience was th
Business Tip: Avoid Insider Language
This morning in my inbox was a LinkedIn article called “Growing your business in a pandemic: Advice from this year’s Top Startups founders”. Eager to learn w
Business Tip: Begin With Something Personal
One of my very first jobs as a copywriter in NYC was at the largest direct response ad agency in the world. Back then, “direct response” meant I wrote a lot of letters t
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If you are like most sustainable or social impact businesses, you’ve got your hand’s full managing so many aspects of your company — all the while making a p
Business Tip: Lose the links
When we go to a website’s homepage and see it loaded with links, we know that the owner of the site hasn’t figured out their customer’s journey. If they did, they would
We removed 2 tons of plastic from the ocean
Remember the movie, Julie & Julia? Where Julie Powell (played by Amy Adams) aspires to cook 524 recipes by Julia Child (played by Meryl Streep) from Child’s cookbook
Business Tip: Remind me of what’s not working
One of the biggest missed opportunities businesses make is not reminding their customers what’s at stake if they don’t do anything. People will not act or make a purchas
Business Tip: Use Less Words
These facts on how to increase conversion rates might surprise you (source: unbounce.com): · Pages with a reading level of 8th grade (or lower) have 5%-30% higher co
Business Tip: It’s not about you
How many networking events have you gone to where you were stuck in a conversation with someone who couldn’t stop talking about themselves? They go on and on about
Thrilled to be elected!
Earlier this week, I posed the question, “Can COVID-19 be sustainability’s big break?” Whether that’s a yes, no or maybe for you, it’s definitely having a life-changing
Could this be sustainability’s big break?
Many of you know that I live in what they’re calling “ground zero”. King County, Washington has more than 1,700 COVID-19 cases and, by far, the majority of deaths associ
What Gen Z’s Believe May Shock You!
You think you’re fed up by all the negative news, political turmoil and economic threats? Talk to a Gen Z (born between 1997-2012). Sure, like you, they are sick and tir
Sustainability Sweet Spot #4
Ever since sustainability became embedded in the business and corporate culture, so did the fear of overstating sustainability efforts. No company wanted to be the next
Sustainability Sweet Spot #3
Imagine Coke and Pepsi sitting down together to collaborate. Sounds like a fairytale? It’s not. That actually happened – and it took the topic of climate change to do it
Sustainability Sweet Spot #2
It’s by no mistake I gave you some breathing room to digest Sustainability Sweet Spot #1: Laying Your Sustainability Groundwork for Strategic Growth. There were some ver
Sustainability Sweet Spot #1
Last week, I promised I would reveal the sustainability sweet spot we discovered, practice and share with our clients. Probably a more accurate term though would be “swe
I’m revealing our sustainability sweet spot
Sweet spot (plural sweet spots): Any place that is optimal for obtaining a certain desirable effect or result. A sweet spot is not easy to find. It often takes a high l
Future of Sustainability
The past few weeks I been city hopping — speaking at leading Sustainability Conferences with some of the smartest people on the planet. From women engineers redesi
