How many networking events have you gone to where you were stuck in a conversation with someone who couldn't stop talking about themselves? They go on and on about how awesome their product or service is. The amazing solutions they provide. Why you should be doing business with...
Earlier this week, I posed the question, “Can COVID-19 be sustainability’s big break?” Whether that’s a yes, no or maybe for you, it’s definitely having a life-changing impact on the planet. Which makes what I am about to tell you even more timely. I am thrilled...
Many of you know that I live in what they’re calling “ground zero”. King County, Washington has more than 1,700 COVID-19 cases and, by far, the majority of deaths associated with the virus. Our population is dense, over 2.2 million people live here, which makes...
We are very proud to announce that Carolyn has been newly elected to the board of Green America in Washington DC by their business members. The purpose of this national nonprofit membership organization is to harness the economic power of consumers and businesses to promote...
You think you’re fed up by all the negative news, political turmoil and economic threats? Talk to a Gen Z (born between 1997-2012). Sure, like you, they are sick and tired of the divisive narrative consuming our media. But an insightful new study says their approach is...
Ever since sustainability became embedded in the business and corporate culture, so did the fear of overstating sustainability efforts. No company wanted to be the next one called out for opportunism, hypocrisy or greenwashing. As a result, companies have held back from sharing the full...
Imagine Coke and Pepsi sitting down together to collaborate. Sounds like a fairytale? It’s not. That actually happened – and it took the topic of climate change to do it. Sustainability Sweet Spot #3: Seek Collaborations to Advance Your Sustainability Strategy More and more brands are coming...
It’s by no mistake I gave you some breathing room to digest Sustainability Sweet Spot #1: Laying Your Sustainability Groundwork for Strategic Growth. There were some very important questions to ask yourself and your team in my last email. May I reiterate that this is the first, most...
Last week, I promised I would reveal the sustainability sweet spot we discovered, practice and share with our clients. Probably a more accurate term though would be “sweet spots”. Because what I am going to share with you the next few weeks is designed to work in...
Sweet spot (plural sweet spots): Any place that is optimal for obtaining a certain desirable effect or result. A sweet spot is not easy to find. It often takes a high level of understanding, coupled with years of practice, and trial and error, to be able to hit...